Who We Are and Why We Exist

SNC Publishing exists to proclaim the glory of God through the publication of theologically sound, biblically faithful, and pastorally rich resources.

We are committed to the conviction that all of redemptive history leads to the comprehensive worship of God—a truth we call Comprehensive Doxology. Every commentary, systematic theology, training guide, and devotional resource we produce is designed to reflect that central truth: that God is worthy to be known, worshiped, and proclaimed in every generation.

Our resources are written to serve:

  • Pastors laboring in both global cities and remote villages

  • Missionaries proclaiming the gospel to the nations

  • Teachers and students pursuing biblical clarity

  • Believers hungry to understand and glorify Christ more fully

We hold tightly to the supremacy of Scripture, the centrality of Christ, and the faith once for all delivered to the saints. We write not to entertain but to equip, not to commercialize truth but to steward it faithfully.

Founded with a burden for doctrinal clarity and global discipleship, SNC Publishing partners with churches, pastors, and ministries around the world to produce resources that are clear, convicting, and Christ-exalting.

All for the glory of God.

The top half of the image shows the interior of a small wooden church with wooden pews, a cross on the wall, and windows letting in natural light. The bottom half features a traditional clay and thatch hut with a weathered appearance and a cloudy sky overhead, accompanied by a biblical quote from Isaiah 11:9.
A person handing money to an elderly man at a book stall outdoors, with people browsing in the background, and a box of vintage books on a table over a world map.

SNC Publishing operates with a simple principle: use what we sell to fund what we give. Our books, commentaries, and study materials are sold domestically and online at low, sustainable prices. We also offer optional memberships for those who wish to regularly support our work and receive ongoing access to digital tools and new content.

These revenues directly fund:

  • The creation of new discipleship and theological resources

  • Translation projects to reach believers in their native languages

  • The free printing and distribution of our materials in low-income and underserved areas across the world

We do not request donations from the churches or leaders we serve internationally. Materials distributed in these regions are given freely and without condition—because the Gospel is not for sale.

We Are Not a Non-Profit

We intentionally operate as a for-profit business and pay all applicable taxes. Why?

Because we believe that financial freedom protects theological freedom. We never want to risk being silenced, manipulated, or pressured into compromise because of donor strings, political interference, or public opinion.

By refusing nonprofit status, we ensure:

  • We are not beholden to government mandates or donor conditions

  • We are free to speak biblical truth boldly—on any issue, in any place, at any cost

  • Our accountability remains to Christ and His Word—not to cultural trends or institutional gatekeepers

We aim to make every cent count—for the sake of the truth, for the global church, and for the glory of God.

Our Business Model: Sense, Not Cents

Open Bible resting on a dark wooden surface with text overlay promoting a website and emphasizing faithful resource sharing and church strength.

The name Sense, Not Cents is a declaration of our core conviction: we will never compromise biblical truth in pursuit of profit.

We are not opposed to profit—it allows us to operate, grow, and sustain the mission. But we reject the idea that financial gain should ever dictate what we say, publish, or stand for. Our priority is to handle the Word of God faithfully, speak truth clearly, and produce resources that serve the Kingdom—not the market.

We chose this name to make a statement:

  • We value sense—biblical, theological, and moral clarity—over monetary strategy.

  • We will not soften the message of Scripture to sell more books.

  • We will not avoid hard truths to keep an audience.

  • We will not bow to trends, pressure, or platforms that demand silence or dilution.

Some may wonder why we charge for materials when we claim a name like this. The answer is simple: our pricing structure exists to fund the mission—not enrich ourselves. Domestic and online sales make it possible to create new resources, translate them into multiple languages, and freely distribute them to pastors, churches, and believers in underserved regions of the world.

We give generously where we believe the need is greatest—and we do so without asking anything in return.

Our confidence is not in our model, but in God’s faithfulness. If we remain true to His Word, we trust He will supply what we need to carry on the work.

Our name is a vow: Faithfulness first. The rest is in His hands.

Why “Sense, Not Cents”?

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